Salespeople Suffer As Bud Light Boycott Hurts Commissions Amid Failed Partnership

Independent wholesale salespeople who sell Anheuser-Busch drinks are losing money due to the Bud Light boycott. This boycott is happening because Bud Light partnered with transgender influencer Dylan Mulvaney.

Bud Light sales are down for seven weeks. TikToker endorsement got criticized.

The partnership caused protests and backlash. The parent company, Anheuser-Busch, has lost $27 billion in value in a few months.

The company is facing financial problems. These problems are affecting its distribution channels.

The salespeople who work for Anheuser-Busch's 500 independent wholesalers face reduced incomes. These wholesalers sell Anheuser-Busch's products to grocery stores, bars, and restaurants.

Last month, some people said they lost $2,000. This was different than the usual May. The loss was because of the backlash.

. People stopped buying Bud Light after they partnered with Dylan Mulvaney in April. This led to boycotts and a decrease in sales for the company.

. Anheuser-Busch partnered with Mulvaney, and people started boycotting their products. Sales started to decrease.

Anson Frericks, ex-employee of AB's parent company, says the boycott is hurting salespeople's wallets. These workers rely on performance-based pay. The boycott causes financial discomfort for them. Several thousand salespeople have this type of job. ABC News got this statement from Frericks.

Salespeople get different pay depending on where they work. Frericks says they usually earn about $60,000 each year. This includes $20,000 in variable pay. The variable pay depends a lot on commission.

People will leave when they don't earn money, he said to ABC. They are good people.

A supervisor from Florida said salespeople earned $2,000 less in May than in past years. They work for a distributor. The supervisor chose to remain anonymous.

The numbers are not doing well. Bud Light sales dropped by 60% on Memorial Day. This is why.

The commission-based guys were hit hard. They're really suffering. It's not their fault. The supervisor agrees.

Last month, Anheuser-Busch InBev CEO Michael Doukeris talked about the boycott. He showed that the boycott made it harder for people who sell and distribute Anheuser-Busch InBev products.

"He said that this situation has affected our people, particularly those on the front lines. These include delivery drivers, sales representatives, wholesalers, Bud owners, and servers."

Our business relies on these people. They are close to us, like our family. They live in every part of the USA. We are doing all we can to help them.

Bud Light attempted to regain customers but was not successful. Some people claim they lost earnings due to the decrease in sales.

. A supervisor in wholesale said it's killing those who work for commission. They're the ones being hurt the most.

Anheuser-Busch InBev helped independent distributors by giving them financial support. Each worker received $500 and more money for advertising in May. Doukeris mentioned this in a statement.

The company said they have over 18,000 workers. They also have 47,000 valued workers from their independent wholesaler partners. The current situation has affected their people, especially the front-line workers like delivery drivers and sales representatives.

Our neighbors, family members, and friends are everywhere in America. We will always support our teams and bring people together over beer. We won't stop working hard!

Bud Light is not doing well in sales despite the efforts of their CEO, Michel Doukeris. The partnership with Mulvaney didn't help increase sales either.

Two months ago, Mulvaney put up online content during the NCAA March Madness games. She made a joke that she was not certain which sport she supported.

Alissa Heinerscheid made the campaign. She is Bud Light's vice president of marketing. She was put on leave after the incident. Daniel Blake is her boss at Budweiser. He was also removed from his position because of the negative response.

This week, Bud Light's sales in the US decreased by almost 26% compared to last year. Sales in stores also fell by 23.6% for the week ending May 6. The week before that, from April 29, sales fell by 23.3%.

Sales dropped by 21.4% in the week ending April 22. The week before that, the drop was 17%. This information comes from data by NielsenIQ, given to Dailymail.com by Bump Williams Consultancy.

Industry experts agree that the US sales of Bud Light are declining by 20% every week. This data shows that it's a negative trend that may continue.

Harry Schuhmacher, the editor of Beer Business Daily, told Fox News Digital that the industry is shocked.

He said more people wanting lagers not from Anheuser-Bush could impact the whole beer industry.

He said that Bud's competitors aren't celebrating the downfall because they could have faced the same situation.