Disney Star Enlists 28 Sponsors For ICC Final

Disney Star And Hotstar Receive Strong Advertiser Response For ICC WTC Final With 15 And 13 Sponsors Respectively

Star Sports has a lot of sponsors. There are 15 of them. Some big sponsors include Bajaj Allianz, MRF, and Maruti Suzuki. There are also many other advertisers and brands involved. Star Sports has over 40 advertisers and 45+ brands on board.

Baazi Games is now a co-presenting sponsor and ICICI Prudential Mutual Fund is the co-power sponsor on Disney+ Hotstar. A bunch of brands like Bajaj Allianz, Scaler, Policy Bazaar, Paisa Bazaar, Club Mahindra, Coca Cola, HSBC, Maruti Suzuki, Uber, L’Oreal and Castrol have also partnered as associate sponsors.

Disney Star's Ajit Varghese said the ICC World Test Championship Final is generating excitement in India. Advertisers from different industries have teamed up with Star Sports and Disney+ Hotstar to achieve their desired business goals during the event.

Varghese said they sold all key features in advance. The response was overwhelming. They feel optimistic about delivering an exciting tournament to their advertisers.

Arindam Paul is excited to announce that Atomberg Technologies will be sponsoring the World Test Championship final. Cricket on TV has helped Atomberg's business grow from 25 cr/month to 100 cr/month. Incorporating cricket into the media mix is not as expensive as people think.

Abhijit Shah from ICICI Prudential AMC said they want to help investors with their mutual fund products. They plan to use Disney+ Hotstar during the ICC World Test Championship to connect with their target audience. Their goal is to make people more aware of their brand and encourage them to invest in mutual funds. They believe partnering with Disney+ Hotstar will combine the excitement of cricket with the potential for financial growth.

In 2023, the ICC World Test Championship Final starts on June 7 and ends on June 11. You can watch it live on Star Sports Network and Disney+ Hotstar.