True and BRC Parnership to drive ‘innovation and technology adoption’ in retail | Retail Bulletin
True Partners With British Retail Consortium For Retail Innovation
On June 25th, 2023, Natalie Fresen provided a blog section that has to be reformulated using different terms.
The company named True, which specializes in investments and innovation in retail and consumer markets, has declared a collaboration with the primary business group for retail in the United Kingdom, the British Retail Consortium (BRC).
By joining forces with True, BRC members will have the opportunity to benefit from state-of-the-art technology and nurture creativity with the guidance and connections provided by True.
It has become increasingly difficult and crucial for retailers to choose the appropriate technology that will effectively support their business needs. True has recognized this challenge and has introduced a new solution called Amplify, which assists retailers in discovering the ideal technology for their specific requirements.
Amplify is a helpful resource for retail brands that offers a quick and effective way to access successful technology. This is made possible through True's extensive knowledge and experience in investing in and nurturing technology start-ups, thorough research in the sector, and successful collaborations with corporate partners in the retail field.
The collaboration between BRC and True holds immense promise in facilitating the evolution of the retail industry. With the BRC bringing in-depth knowledge of the industry and True offering investment and innovation expertise, their joint mission is to equip retailers with resources that drive growth and embrace the advancement of technology. They will kick off this initiative by organizing roundtable events for BRC members exclusive to better technology access.
The main goal at True, led by co-founder and Executive Chair Matt Truman, is to make technology innovation more accessible for retail and consumer businesses by making it easier for successful tech to reach more places. True has teamed up with the BRC to encourage more collaboration between consumer brands, retailers, and tech experts. The BRC has a reputation for making positive changes, so True is excited to contribute value to its members through this partnership.
Helen Dickinson, the head of the British Retail Consortium, expressed her satisfaction with the collaboration between her organization and True. This partnership is in agreement with the BRC's core mission to make a valuable impact on the industry and to assist its members to make the most of the prospects provided by digital advancements. The partnership makes it easier for members to use established technology, which will aid in expediting transformation and offering more control to businesses.
The establishment of True dates back to 2013 and only recently in 2021, it was able to attain B Corporation recognition.
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