Cannes Today—Twitter and Meta make pitches, Omnicom hooks up with Google AI and Grand Prix latest
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The person in charge of marketing and research at Twitter, Tim Perzyk, employed the social media platform to request a meeting at the Cannes festival. He shared a picture of a hashtag to convey his message.
"Yet another reason to ban plastic straws: a seahorse swimming with its tail wrapped around a Q-tip. Reminder to reduce single-use plastic!" There is an additional reason to prohibit plastic straws. Tim Perzyk from Twitter uploaded a photograph of a seahorse entangled with a Q-tip. It is a reminder for everyone to minimize the utilization of single-use plastic materials.
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Twitter has withdrawn from taking part in activities at the beach. Meanwhile, newly appointed CEO Linda Yaccarino is not situated in the southern parts of France, but instead enjoying refreshing drinks elsewhere. However, the platform managed by Elon Musk has sent a few advertising sales professionals to Cannes. Their task is to persuade advertisers that Twitter is devoted to ensuring brand safety, as Ad Age's Garrett Sloane has stated.
Twitter has reported that it is currently in discussions with Zefr, a company specializing in verifying and ensuring that ads are viewable. Chris Riedy, who leads Twitter's advertising sales efforts, also tweeted that over 75% of the top 100 advertisers in 2022 have come back to using Twitter's paid media services. Vice President of Marketing and Research at Twitter, Tim Perzyk, has been urging individuals attending Cannes to reach out if they have not already scheduled a meeting.
Meta, a social media platform that has a beach, is promoting its brand safety features as a key advantage over its rival, Twitter. Moreover, the company is highlighting its intention to increase the number of advertisements appearing in Reels. Additionally, Meta's parent company, Facebook, is joining the trend of talking about Artificial Intelligence (AI) as well. All the details regarding Meta's sales pitch at Cannes can be found here.
This article is sourced from Ad Age and features composite images that consist of logos of different companies. We used information from Ad Age and created images by combining various company logos.
NBCUniversal, Yaccarino's previous organization, attempted to create some buzz around its One Platform at Cannes by declaring a worldwide growth plan. In partnership with Comcast's sister company FreeWheel, the One Platform will now enable brands to control linear and connected TV campaigns in one buy throughout markets across Europe, Asia, Australia, and the Americas. Jack Neff of Ad Age received the strategy's particulars from NBCU President and Chief Business Officer Krishan Bhatia, who framed it as a method to address the increasing need of brands to handle media planning and purchasing on a more extensive scale across various regions.
In Cannes, it's expected to have news about famous people. Recently, Trevor Noah announced that he made a deal with Spotify to air his show on their platform. Spotify is showcasing a variety of concerts this week, featuring popular artists such as Foo Fighters, A$AP Rocky, Jack Harlow, and Florence + the Machine. Advertisers are particularly interested in this event.
Kevin Heart is also present at Cannes and will receive recognition as the Entertainment Person of the Year. Tim Nudd from Ad Age had a chance to speak to the humorist and caught up on developments concerning his media and production enterprise, Hartbeat.
At Ad Age, E.J. Schultz is in charge of breaking news and daily reporting. He writes about sports marketing, automotive, and beverage industries too. His past jobs include being a reporter for McClatchy newspapers, where he covered politics and state government as well as business for the Fresno Bee.
